Web Design Success Stories

Orewa Private Kindergarten, Kiwibaby and FutureLab all now have some great-looking and functional website.
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Here at FutureLab we’re always updating our portfolio with recent websites completed, yet we don’t often re-visit projects to see how a new website is benefiting its business.

Well, we’ve collected feedback and statistics from a number of the small Auckland businesses we’ve had the pleasure of providing with web design, and thought we’d share some of those success stories with you today.

Orewa Private Kindergarten

Orewa Private Kindergarten (OPK) had no existing website at all, so we were starting from scratch with this project. The kindergarten wanted to set up their online presence and get their website to feature when people searched for kindergartens in the Orewa and Hibiscus Coast area.

FutureLab set up the website for Orewa Private Kindergarten and also set up a Google+ page for the kindergarten, complete with the Orewa location of the kindergarten added to Google Maps. The website package for OPK included SEO. We provided meta titles and descriptions for all pages, wrote some new content for OPK, and linked the pages internally using keywords.

The result? Orewa Private Kindergarten’s new website, www.opk.co.nz, now ranks on the first page for the following keywords: “Orewa kindergarten” and “Childcare Orewa”

This means that we got OPK to the front page for their most important keywords, beating out competition from older and more established websites! That’s a success story and a half.

Childcare Orewa - Google
Childcare Orewa – Google Search


Julia from Kiwibaby came to us looking to totally revamp her online shop selling baby products. Previously, Julia was receiving one or two online orders a week, and her site wasn’t ranking particularly highly for her keywords. Now, Julia tells us she received a couple of orders every day thanks to the revamped site. She’s also moved up the rankings for the keywords “baby car seats Auckland”, “prams Auckland” and more – and is ranking 4th currently for “baby products Auckland”, and 1st for “baby products online Auckland”! Julia is stoked about the increased business that her new website has brought to her business. (You can read more about her feedback on our testimonials page.)

Baby products online Auckland - Google Search
Baby products online Auckland – Google Search

Xtreme Nutrition

Xtreme Nutrition were another online store looking to help boost their online sales. These guys are a large business whose website was already experiencing a lot of online traffic and sales. FutureLab’s job was creating a new website that would provide a better user experience for their customers and help boost sales further. We added some new functions, like a rewards program and a better search function to help customers enjoy the site and use it more frequently.

Since launching the new website in December 2014, Xtreme Nutrition’s sales have increased 20%. That’s what we call a win!


Last, but not least, is our own website, www.futurelab.co.nz. Over the past year, we’ve been working on SEO and boosting our own traffic as we’ve continued to grow. It’s not just our clients who expect increased web traffic and sales from their new or updated websites; it’s us too.

Well, the results have been pretty good – coming from very modest rankings last year, we can now proudly say that we’re on the first page for ‘web design Takapuna’, ‘web development Takapuna’ custom web developers’, ‘Joomla developer Auckland’ and ‘Magento development Auckland’.

If you’d like to discuss getting a website for your business, or perhaps improving the SEO of your current website to drive more web traffic, talk to FutureLab. We can arrange a free, no-obligation consultation to discuss your needs and requirements.