Tag: Website Optimisation

Web Design Success Stories

Here at FutureLab we’re always updating our portfolio with recent websites completed, yet we don’t often re-visit projects to see how a new website is benefiting its business. Well, we’ve collected feedback and statistics from a number of the small Auckland businesses we’ve had the pleasure of providing with web design, and thought we’d share … Continue reading "Web Design Success Stories"

Copywriting for the web: increase sales, improve traffic, tell your story

You may think that developing and maintaining a website for your business is over once you’ve flipped the switch and introduced your new website to the world. Sure, there’ll be the odd product to update but that’s all the effort you need to put in, right? Not so. Developing a website for your business takes … Continue reading "Copywriting for the web: increase sales, improve traffic, tell your story"

Failure to launch: why so many businesses struggle to put new websites live

Working with clients on their web design can be a diverse experience. Some clients need everything done YESTERDAY and really pile the pressure on, especially if they have outsourced their work to us. Other clients seem to have no discernible timeframe, happily waiting months to review the website that is otherwise ready to launch. Either … Continue reading "Failure to launch: why so many businesses struggle to put new websites live"

A guide to SEO basics: how to make your website content SEO-friendly

First things first: if you need to learn what SEO is and how to use it, catch up here. Search engine optimisation, or SEO for short, is hugely important to your website. It can mean the difference between driving a good amount of traffic to your website, and withering away somewhere in the murky depths … Continue reading "A guide to SEO basics: how to make your website content SEO-friendly"

Why good quality websites are important for ROI

Why create a website? How would you find the answer to any question you care to ask? Search it on the internet of course. These days, there’s no getting away from the online world. The internet has everything covered; services to use, items to buy and places to go are all at your fingertips. Needless … Continue reading "Why good quality websites are important for ROI"