Lab Integration for Vets

What is a Landing Page & Why You Need One

If you’ve ever wondered what a landing page is and whether your website needs one, you’re not alone. There are plenty of discussions around the planning, designing and using landing pages online, both in blogs and on social media. Answers vary from a landing page being your site’s home page, right through to a page … Continue reading "What is a Landing Page & Why You Need One"

The Possum Update: What you need to know

Last month Google quietly released a big update to their search engine Local algorithm, dubbed the ‘Possum’ update by the SEO community. The update helps show web users local results when they are searching for goods and services near their location.   Possum Update: The Overview Have you ever searched online for ‘cafes near me’ … Continue reading "The Possum Update: What you need to know"

Web Design Success Stories

Here at FutureLab we’re always updating our portfolio with recent websites completed, yet we don’t often re-visit projects to see how a new website is benefiting its business. Well, we’ve collected feedback and statistics from a number of the small Auckland businesses we’ve had the pleasure of providing with web design, and thought we’d share … Continue reading "Web Design Success Stories"

Copywriting for the web: increase sales, improve traffic, tell your story

You may think that developing and maintaining a website for your business is over once you’ve flipped the switch and introduced your new website to the world. Sure, there’ll be the odd product to update but that’s all the effort you need to put in, right? Not so. Developing a website for your business takes … Continue reading "Copywriting for the web: increase sales, improve traffic, tell your story"

A guide to SEO basics: how to make your website content SEO-friendly

First things first: if you need to learn what SEO is and how to use it, catch up here. Search engine optimisation, or SEO for short, is hugely important to your website. It can mean the difference between driving a good amount of traffic to your website, and withering away somewhere in the murky depths … Continue reading "A guide to SEO basics: how to make your website content SEO-friendly"

Why good quality websites are important for ROI

Why create a website? How would you find the answer to any question you care to ask? Search it on the internet of course. These days, there’s no getting away from the online world. The internet has everything covered; services to use, items to buy and places to go are all at your fingertips. Needless … Continue reading "Why good quality websites are important for ROI"

What is SEO and what do I need it for?

If you have a website, or know others that do, you have probably heard a lot about SEO. SEO this, SEO that, Google this, Bing that, page ranking, key words…