The ChallengeFashioNZ are an established NZ fashion industry regular, having been blogging and following all things fashion since 1998. However, this influential online fashion magazine had been operating on an old, clunky CMS that was starting to break down. FashioNZ needed a custom solution that would retain their vast archives while cutting down on manual work and showcasing a fresh and updated branding.
Clean design for the fashion milieuIf real estate is location, location, location, the fashion industry is all about the look! We refreshed FashioNZ’s look and feel, providing minimal, monochrome design which lets the fashion reviews pop. The page is clean, uncluttered and advertising slots neatly around the main page content.
Custom functionality for sophisticated automation
Keeping up with fashion means posting new content – a LOT. We developed custom functionality for FashioNZ around a complex system of custom post types. We created shortcodes for latest, popular, related, and recent posts plus latest slides and events. With 5 custom post types created, new articles are ticked into any of 20+categories and are then automatically posted in the right place online.