City Eye Specialists

An Eagle Eye on Design
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The Challenge

FutureLab were tasked with upgrading the City Eye design to be more visually appealing and easier to use on mobile, without losing the professional tone and specialist content that City Eye provide to patients about their eye conditions. We highlighted snippets of information along with a clean look and quality imagery, with more detailed content attached to a streamlined list of services and specialities.
Eye City Specialists Website

Designed with Clients in Mind

One rather nifty new feature of the website is that it caters to customers who might find reading small text a little more difficult. In the top right corner of the screen, simply click to adjust the text size and voila! Instant zoom on the text, making the site easy for all users to browse and find the information they need.

Eye City Specialists Comparison

Simple, Beautiful Design

City Eye’s old website had two menus, a crowded page and cramped text. We opened out the page, added high-quality images, made the text content visually appealing and revamped the navigation. You can see the results for yourself in the side-by-side comparison above.

Streamlined Content

City Eye are specialists in eye problems – we needed to convey this while still keeping the website light and easy to read. We condensed and simplified some of their content so that even laypeople like us could understand the explanations of each medical condition. The services menu was also re-jigged to promote ease of finding the right info.
City Eye Specialists New Website

The Result

City Eye Specialists have a sleek new website that reflects their professionalism and attention to detail. The website is targeted to their audience with consideration for those with less sharp eyesight. Plus, it’s easy to find info on services and clear explanations of each eye condition and how to resolve eyesight issues. Check out City Eye's new website here.

Other work

FashioNZ
December 2016
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Speed Date
September 2016
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