Brews Liquor Stores

Full Branding Exercise
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The Challenge

Brews are a new liquor store franchise operating in the North Island of NZ. Brews were looking to develop a simple website in a short timeframe. The main purposes of the website would be to promote the weekly product specials and to provide store location information.

Fun and quirky branding

We worked with Brews to finalise their online branding and web design. The company is youth-orientated with a focus on consumer engagement. The website design is fun, brightly-coloured and not too serious. Plus, the design leaves plenty of room for expansion in the future.

Designed for mobile

The website has a simple layout designed for ease of finding key information. The store location shortcut is prominent, especially on mobile, as this is the main way that users interact with the website. The weekly specials are also highlighted to help drive consumers to purchase in-store.

Ongoing digital marketing

We continue to partner with Brews on on-going consumer engagement and digital marketing. We design and manage regular email campaigns for the company, design work and provide on-going development in the digital sphere.

The Result

Brews have a strong online presence cemented with social media and email marketing strategies. Their branding is fun and engaging for their target market, and the website helps drive brand awareness and consumer purchasing in-store.

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