Sector: Personal Care, Food and Clothing

OnePure Online Re-Brand

The challenge

OnePure was a new company with big plans for their artesian mineral water. The company had already established a strong presence in the New Zealand sports and fitness arena. They now need a beautiful website that will match their company values as well as drive online sales.

Beautiful website design

The look and feel of the OnePure website represents their premium price-point and reflects the brand ethos of top-quality, beautiful products. A fresh design interspersed with stunning New Zealand photography showcases OnePure as the best in pure NZ mineral water.

Consistent brand voice

FutureLab provided all the copywriting for the new website. We developed the OnePure brand voice in line with the philosophy and values of the company and its products. Looking after all aspects of the website design allowed us to build a consistent brand voice and aesthetic.

Online shopping facility

The OnePure website allows customers to purchase mineral water online and have it delivered directly to their door. Browsing and buying online are simple to do from mobile and tablet as well, as the website is also responsive for all screen sizes.

The result

OnePure aim to provide top-quality bottled mineral water to New Zealand and the global market. Now, they have a fresh, modern new website to match this goal.