New Website for Layaway Depot – Australian Layby Company
FutureLab worked with the Layaway Depot to develop their online brand and create the first websites for the company. Layaway Depot operate in Australia and New Zealand, so stage 1 was getting the design right and going ahead with the Australian website first.
The company website is designed as one of the first port-of-calls that customers will visit when deciding to use Layaway Depot’s layby service. As an important part of this layby process is speaking to a company representative over the phone, the website needed to showcase all the products on offer, while also provide the key contacts for customer to call.
Layaway Depot have a few key messages that are important to get across about their brand and service. Our copywriter worked with the team to help highlight the company’s unique offering and customer service. The home page has clear messages letting the customer know exactly how Layaway Depot works, with a clear call-to-action and attractive design.
Lastly, Layaway Depot wanted to ensure they could manage the daily running of the website themselves – adding new products and updating page content as and when needed. We developed the website in WordPress and provided the team with full training to ensure they were comfortable with editing before handing over.
With the Australia website successfully launched, the next step is developing the New Zealand website – Kiwis, watch this space!