Integrity1’s website was due for an update. The brand new website design was needed to better present Integrity1’s values and the services they provide. As we head into the new decade, digital presence becomes more and more prominent for businesses of all sizes. Integrity1 wanted to stay on top of their game by improving usability for their digital visitors. A website is not only a communication tool in this modern age. A website can become a subsidy to marketing or a way to bring value by inserting new functionalities.
Solution: an overhaul of the old
Whilst keeping the logo the same, FutureLab and Integrity1 worked on overhauling everything from font style, font size to colour palette and the overall structure of the website. The main goal was to showcase content comfortably to users in front of their screen. New sections like the rolling gallery were added to the homepage to break up the tiredness a user may experience from viewing paragraphs of text.
Icons and buttons were used effectively throughout the pages to add visual stimulation to the new site. This is a good way to ensure the website presents content professionally as well as improving usability for visitors by guiding them with icons and call-to-action buttons.
Visitor usability was also enhanced with the new layout given to organise the content. For example, a new structure was needed for the team member section and its lengthy list of profile images and descriptions. The solution for this was to create single profile pages for each team member. A bulk of content from the About Us page was taken off and put into these single profile pages.
Further value was added to the website by creating a new section for job listings. This was a new section built specifically to meet the need for simplifying the process of advertising new job roles on the website.
Result: refreshed, renewed and ready
Take a look at the end product visit Intgrity1 website. The updated website now communicates Integrity1’s brand values better. The user journey is improved and enhanced with visual stimulation and the elimination of lengthy pages. The above combined with new functionalities gave Integrity1 a brand-new website with a higher value.
Are you also looking to give your website a long due overhaul? We are able to help. Talk to us today.