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Web Design Success Stories

Here at FutureLab we’re always updating our portfolio with recent websites completed, yet we don’t often re-visit projects to see how a new website is benefiting its business. Well, we’ve collected feedback and statistics from a number of the small Auckland businesses we’ve had the pleasure of providing with web design, and thought we’d share … Continue reading "Web Design Success Stories"

Have you heard about the Google update?

What’s happening on the 21st April 2015? Google recently announced that from the 21st of this month, the way that search results are ranked on mobile devices will undergo a ‘significant’ change. From that date, if your website is not mobile-friendly, it will drop in the mobile search result rankings. What’s so special about being … Continue reading "Have you heard about the Google update?"

WordPress CMS: improving the web world since 2003

We recently looked at the difference between open-source and closed-source software for websites and why we recommend using open-source software to design your business website. (If you use your web company’s proprietary software, you may end up being locked-in to high prices with no chance of walking away and keeping your own website.) In particular, … Continue reading "WordPress CMS: improving the web world since 2003"

The number one question to ask your web developer

Forget about the pretty logo, even forget about promises of increased sales and revenue. The number one question you need to ask your web developer before going ahead is ‘DO I OWN MY WEBSITE?’ The answer you receive may surprise you. Many businesses may not realise that they don’t in fact own their website. And … Continue reading "The number one question to ask your web developer"

11 steps to increase sales on your eCommerce website

First things first – if you’re not convinced your small or medium business could benefit from an online store, catch up on website benefits and online shopping trends first. Internet shopping continues to increase steadily, even in little old New Zealand. And small businesses with online stores can benefit from watching the marketing and sales … Continue reading "11 steps to increase sales on your eCommerce website"

The 6 things to do on your pre-Christmas checklist

The Christmas holiday season is fast approaching! We wanted to help out with a handy checklist to make sure your company is ready for Christmas. Read on for our 6 tips to prepare for the holiday closure. Put your closing hours on your website If your company is shutting down at any time over Christmas … Continue reading "The 6 things to do on your pre-Christmas checklist"

Greatest gift for Christmas: a new website for your business

Christmas is fast approaching and in the business world, warm fuzzy feelings and merry Xmas spirit translate into prime opportunity for increasing sales and harnessing rampant consumerism. Yay for the Western world and the spirit of Christmas! In all seriousness though, with the aftereffects of the 2007 recession still lingering on, Christmas shopping and the … Continue reading "Greatest gift for Christmas: a new website for your business"

Failure to launch: why so many businesses struggle to put new websites live

Working with clients on their web design can be a diverse experience. Some clients need everything done YESTERDAY and really pile the pressure on, especially if they have outsourced their work to us. Other clients seem to have no discernible timeframe, happily waiting months to review the website that is otherwise ready to launch. Either … Continue reading "Failure to launch: why so many businesses struggle to put new websites live"