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The number one question to ask your web developer

Forget about the pretty logo, even forget about promises of increased sales and revenue. The number one question you need to ask your web developer before going ahead is ‘DO I OWN MY WEBSITE?’ The answer you receive may surprise you. Many businesses may not realise that they don’t in fact own their website. And … Continue reading "The number one question to ask your web developer"

11 steps to increase sales on your eCommerce website

First things first – if you’re not convinced your small or medium business could benefit from an online store, catch up on website benefits and online shopping trends first. Internet shopping continues to increase steadily, even in little old New Zealand. And small businesses with online stores can benefit from watching the marketing and sales … Continue reading "11 steps to increase sales on your eCommerce website"

The 6 things to do on your pre-Christmas checklist

The Christmas holiday season is fast approaching! We wanted to help out with a handy checklist to make sure your company is ready for Christmas. Read on for our 6 tips to prepare for the holiday closure. Put your closing hours on your website If your company is shutting down at any time over Christmas … Continue reading "The 6 things to do on your pre-Christmas checklist"

Greatest gift for Christmas: a new website for your business

Christmas is fast approaching and in the business world, warm fuzzy feelings and merry Xmas spirit translate into prime opportunity for increasing sales and harnessing rampant consumerism. Yay for the Western world and the spirit of Christmas! In all seriousness though, with the aftereffects of the 2007 recession still lingering on, Christmas shopping and the … Continue reading "Greatest gift for Christmas: a new website for your business"

Failure to launch: why so many businesses struggle to put new websites live

Working with clients on their web design can be a diverse experience. Some clients need everything done YESTERDAY and really pile the pressure on, especially if they have outsourced their work to us. Other clients seem to have no discernible timeframe, happily waiting months to review the website that is otherwise ready to launch. Either … Continue reading "Failure to launch: why so many businesses struggle to put new websites live"

What’s the difference between adaptive and responsive websites?

A lot of the business we’re doing at FutureLab is with new clients wanting to upgrade their outdated websites. The really classic ‘old’ websites are those 1-page sites with a textbox half the width of the page and tiny script inside. You know the ones we mean.

BNZ Connect: make your website and social media work for you

FutureLab recently gave a presentation in Takapuna at the monthly BNZ Connect event (first Tuesday of every month, see you there!). Our presentation was about – what else? – effective marketing strategies for small business. Number one on the list, of course, is get a website for your business! Whether you sell products, services, or … Continue reading "BNZ Connect: make your website and social media work for you"

Turning the difficulties of small business into advantage

When you own a small business, every job matters. There’s no financial cushioning like the big companies, a cash-stuffed armchair if you will, to have a cozy snooze on through the rough times. No, every day is an energetic grind, you’re pedal to the metal, and each new piece of business is a relief – … Continue reading "Turning the difficulties of small business into advantage"