If you’ve ever wondered what a landing page is and whether your website needs one, you’re not alone. There are plenty of discussions around the planning, designing and using landing pages online, both in blogs and on social media. Answers vary from a landing page being your site’s home page, right through to a page … Continue reading "What is a Landing Page & Why You Need One"
We discuss what an SSL certificate is, how it works and the reasons why having a valid SSL certificate for your website is an essential part of doing business online today.
A year on from ‘Mobilegeddon’ we look at how Google mobile search is continuing to evolve You may remember reading about a big Google mobile search update back in April 2015 – dubbed ‘Mobilegeddon’ by the SEO community. We wrote about the update here at FutureLab and also had a look at the first … Continue reading "After ‘Mobilegeddon’ – Google keeps pushing mobile search"
Last month Google quietly released a big update to their search engine Local algorithm, dubbed the ‘Possum’ update by the SEO community. The update helps show web users local results when they are searching for goods and services near their location. Possum Update: The Overview Have you ever searched online for ‘cafes near me’ … Continue reading "The Possum Update: What you need to know"
Now this is a story all about how, we made Fond Farewells the best in town. And I’d like to take a minute, just sit right there, I’ll tell you how we got their juicy 1st page Google share.
Here at FutureLab we’re always updating our portfolio with recent websites completed, yet we don’t often re-visit projects to see how a new website is benefiting its business. Well, we’ve collected feedback and statistics from a number of the small Auckland businesses we’ve had the pleasure of providing with web design, and thought we’d share … Continue reading "Web Design Success Stories"
What’s happening on the 21st April 2015? Google recently announced that from the 21st of this month, the way that search results are ranked on mobile devices will undergo a ‘significant’ change. From that date, if your website is not mobile-friendly, it will drop in the mobile search result rankings. What’s so special about being … Continue reading "Have you heard about the Google update?"
You may think that developing and maintaining a website for your business is over once you’ve flipped the switch and introduced your new website to the world. Sure, there’ll be the odd product to update but that’s all the effort you need to put in, right? Not so. Developing a website for your business takes … Continue reading "Copywriting for the web: increase sales, improve traffic, tell your story"