Category: Digital Marketing

FutureLab partners with Campaign Monitor for awesome email marketing campaigns

As a proudly New Zealand company, we love supporting other innovative Australasian endeavours in the technical field, especially ones that make ours and our client’s lives that much easier. One such company shaking things up in the field of digital marketing is Campaign Monitor, an Australian-run company that in the last 10 years has rocketed … Continue reading "FutureLab partners with Campaign Monitor for awesome email marketing campaigns"

Greatest gift for Christmas: a new website for your business

Christmas is fast approaching and in the business world, warm fuzzy feelings and merry Xmas spirit translate into prime opportunity for increasing sales and harnessing rampant consumerism. Yay for the Western world and the spirit of Christmas! In all seriousness though, with the aftereffects of the 2007 recession still lingering on, Christmas shopping and the … Continue reading "Greatest gift for Christmas: a new website for your business"

BNZ Connect: make your website and social media work for you

FutureLab recently gave a presentation in Takapuna at the monthly BNZ Connect event (first Tuesday of every month, see you there!). Our presentation was about – what else? – effective marketing strategies for small business. Number one on the list, of course, is get a website for your business! Whether you sell products, services, or … Continue reading "BNZ Connect: make your website and social media work for you"

How to make a Facebook Advert

A Facebook advert can be a great way to gain popularity for your page or attract new customers to your business. The great thing about Facebook ads is that they allow you to target specific audiences according to age, interest, location and many more. From our experience, the best tactic is to be a little … Continue reading "How to make a Facebook Advert"

Why good quality websites are important for ROI

Why create a website? How would you find the answer to any question you care to ask? Search it on the internet of course. These days, there’s no getting away from the online world. The internet has everything covered; services to use, items to buy and places to go are all at your fingertips. Needless … Continue reading "Why good quality websites are important for ROI"

The Future of Mobile Marketing

What’s in store for mobile marketing next year or even in the years to come?

The 5 golden rules of eNewsletters

An eNewsletter is one of the best ways you can stay top-of-mind with customers. If you do it well, it can become an ongoing piece of communication your customers look forward to and even pass on to friends and colleagues. To see what appeals to your target market so you can optimise the efficacy of … Continue reading "The 5 golden rules of eNewsletters"