Our Blog

Tips for Setting up your Google AdWords Account

Wading into the world of AdWords advertising may be an overwhelming but necessary job for a small business owner. You don’t need a full-time marketing person (yet) but you’ve still got to bring in your customers. And these days of course, advertising online is widespread, wit...

FutureLab Newsletter Christmas 2016

Christmas Peppermint Candy Canes
With Christmas just around the corner, we wanted to extend our warmest wishes to you for the holiday season, and say a big thank you for choosing us as your digital partners. We can keep doing what we love because of your continued support.   It’s been a big year (again) w...

After ‘Mobilegeddon’ – Google keeps pushing mobile search

Hand holding mobile phone with search page on screen with mobile friendly feature at blurred blue background, Search engine business concept.
A year on from ‘Mobilegeddon’ we look at how Google mobile search is continuing to evolve   You may remember reading about a big Google mobile search update back in April 2015 – dubbed ‘Mobilegeddon’ by the SEO community. We wrote about the update here at FutureLab...

The Possum Update: What you need to know

possum-search-update
Last month Google quietly released a big update to their search engine Local algorithm, dubbed the ‘Possum’ update by the SEO community. The update helps show web users local results when they are searching for goods and services near their location.   Possum Update: The...

Designing and Developing FutureLab’s New Look – A Guide

Recently we posted a rough guide to what kind of work goes into creating your website. It’s not all just website building – each project takes hours of planning, design, review, testing, writing, and preparation for going live. We want to now go into more detail about how we ...

My budget is… what can I get?

What budget for website design
We work with clients and businesses from a range of backgrounds – start-ups with minimal budgets (start-ups with plenty of budget too), established businesses looking to push their online markets, high-level brands looking for one-off custom work for a competition or marketing ...

FutureLab Hosting Moves to the CLOUD

FutureLab moves to cloud hosting with AWS
Good news! Your website hosting with FutureLab is upgrading   As part of our ongoing commitment to provide New Zealanders with the finest web development and hosting services, we have been reviewing our hosting platform and server arrangements. Previously our websites have b...

Introducing your Google Partners

FutureLab Google Partner Logo
Exciting news at FutureLab – we recently became certified Google Partners, specialising in Search Ads. Being a Google Partner is a mark from Google that FutureLab is qualified to create and manage search advertising campaigns on behalf of clients. This is a good benchmark signa...

Introducing the Q Card Payment Gateway Plugin

Q Card Payment Gateway – Connect Directly to the Q Card API from your Online Store   The team at FutureLab have developed a custom plugin that connects to the new Q Card API from your online store. That means you can now offer your customers another way to pay online, with...

Integrated Maintenance Group – Website Overhaul

One of the larger projects that FutureLab worked on last year was the website design and development for Integrated Maintenance Group, a medium-sized New Zealand engineering company. Integrated Maintenance Group, or IMG, were established in 2003 and have gone on to produce hig...

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